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Marketing Research


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Marketing Research is an integral part of any marketing activity. It helps and guides the marketers statistically through various marketing concepts by giving a measure of marketing variables like market size, demand status, promotional requirements, price determinants, product needs etc. and lays a logical foundation to formulation of marketing strategies. This book is meant to cater to the need of students as well as professionals who are into marketing or research. The book very briefly and systematically elaborates the concepts and process of scientific and marketing research in an easy to understand manner.

Product Specifications
SKU :COC15229
AuthorTarek Al Khateeb and Saji George
Number of Pages100
Publishing Year9/16/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00