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MARKETING STRATEGIES FOR DIGITAL REPOSITORIES

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

This book outlines how to undertake a bibliometric study, a topic of vital importance in academic research today regarding visibility. Scientometrics studies scientific productivity and can be applied to all disciplines. Many analyses have been applied in relation to bibliometric studies, but few have shown how to actually carry out the analysis. This book provides a guide on how to develop a bibliometric study, how to develop one quantitative marketing research about attitudes, opinions and behaviours of academic staff and how to apply marketing strategies for promotion of open access principles through digital repositories. This book is a practical and easy to read guide on how to carry out a bibliometric study for the implemention of the open access principle, the analyses are illustrated with practical examples about their application and it is directed at people from many disciplines, who are not necessarily experts in these fields.

Product Specifications
SKU :COC27746
AuthorAngela REPANOVICI
LanguageEnglish
BindingPaperback
Number of Pages224
Publishing Year7/29/2010
ISBN978-3838389127
Edition1 st
Book TypeSales & marketing
Country of Manufacture
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00
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