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Marketing Strategies for Self Help Group Women Entrepreneurs


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
Indian Government supports women to start up the entrepreneurial activities in the name of different schemes and programmes for their empowerment. Mushroom growth of Self Help Groups in India supporting the Women to start up their entrepreneurial ventures. This entrepreneurial ventures increases the confidence level and boost up the economic status of the Indian women. Women were start their business based on the available resources in their locality. Women entrepreneurs facing many problems to market their goods and services in the name of gender.This book details the issues and problems faced by the Women Entrepreneurs belongs to the Self Help Groups with the probable solution to overcome. Adopting the structural marketing practices will help the women entrepreneurs for their profitability and sustainability to fulfill their economical needs. Educational institutions should concentrate more on the small scale women entrepreneurs to offer training to reduce the cost mechanism and increase the productivity and enrich the marketing efficiency.
Product Specifications
SKU :COC5623
AuthorR Vettriselvan and V Dhanalakshmi
Number of Pages144
Publishing Year4/13/2015
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece (Paperback)
Product First Available On ClickOnCare.com2015-06-24 00:00:00