Call Us 080-41656200 (Mon-Sat: 10AM-8PM)

Marketing Strategies of Nigerian Political Parties


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Rs. 5,886

Availability: In stock

  • Product Description

This work examines the marketing strategies ofdominant political parties in Nigeria with focus on2003 General Elections. The broad objective of theresearch is to examine whether contemporary politicalparties in Nigeria are market-oriented organizations;and whether marketing offers a solution to thecurrent democratic challenges in Nigeria. The study employed the survey method of research in which thedata required for the study were generated throughthe instruments of questionnaire, and in-depthinterviews . Four dominant political parties wereselected out of thirty political parties thatparticipated in the 2003 General Elections, and theirelectorates. Quota and stratified sampling techniqueswere mostly used in their selection; and a sample of800 respondents was considered.The answers to thereturned questionnaire formed the data which wereanalyzed with tables, frequencies, percentages, ANOVAand chi-square to crystallize the findings. Thefindings indicate that 52% of electoral success inNigeria is determined by marketing strategies whilethe remaining 48% is ascribable to anti-democraticforces like state power, godfatherism, etc.

Product Specifications
SKU :COC71185
AuthorRowland Enwuzuruike Worlu
Number of Pages244
Publishing Year2011-06-22T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
0 Review(s)