Marketing Strategies used by Academic Libraries

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Academic libraries have been using a number of approaches such e-mails, newsletters, brochures, exhibitions, information literacy programmes and workshops as to market information resources and services including . This book gives the highlights of different marketing strategies used by academic libraries.The effective way to employ marketing strategies has been put and therefore academic libraries are advised to use the book for the betterment of their libraries

Product Specifications
SKU :COC59485
AuthorEster Ernest
LanguageEnglish
BindingPaperback
Number of Pages124
Publishing Year18.12.2014
ISBN9783659500282
Edition1 st
Book TypeComputer networking & communications
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
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