Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Marketing Strategy and Business Unit Performance


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Rs. 3,718

Availability: In stock

  • Product Description

Marketing strategy implementation effectiveness (MSIE) and marketing strategy creativity (MSC) are considered as recognized concept in the literature related with marketing strategies due to its significance importance for executives and researchers. Although, the researchers were not answered the issue which appeared as the intersection of pressures for implementation and creativity. So, the current research study determines the relationship of MSC and MSIE on business unit performance in Pakistani industries. Moreover, this study also finds the impact of MSC and MSIE across diverse strategic orientations (Prospectors, Analyzers, Differentiated Defenders, Defenders and Rectors) as moderating variables. Survey based questionnaire was used to collect the data from the strategic business units of different national and multinational companies like FMCG, Banking, Textile, Pharmaceutical, Home Appliances etc. Results revealed interested findings that will be helpful for Pakistani organization for improving performance.

Product Specifications
SKU :COC64914
AuthorMuhammad Ishtiaq Ishaq
Number of Pages104
Publishing Year2013-05-24T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00