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Marketing Strategy for Medical Devices


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

In todays modern markets the possibilities and channels through which companies can reach out to potential customers are almost boundless and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive market, is therefore challenging and most important to reach – and exceed - the set goals. This book describes the launch of medical devices, its critical points and the optimalization of the process in a particular company. The book is based on the author’s experience gained during her internship in the EMEAC headquarters of an international medical company in Brussels, Belgium, where she participated on the creation and implementation of the new product launch plan.

Product Specifications
SKU :COC15140
AuthorHana Coufalová
Number of Pages112
Publishing Year1/23/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00