This is a study that analyzes the small scale wind energy markets in Mumbai, focusing on questions: How feasible is the wind energy for SME businesses in Mumbai, and what are the main challenges and opportunities of small scale wind energy in Mumbai? The study is a qualitative case study, in which, the data has been collected through observing the markets by visiting wind energy sites and companies, interviewing and meeting potential customers and other stakeholders in the market. Theoretical framework consists of development of a marketing strategy, segmentation of the markets and a marketing mix. The market is new and almost untouched, most of the companies interviewed have not been offered wind energy. The demand for energy is high and growing with speed. The energy shortage during the year 2008 was 9.3 % and the peak shortage 12.6 %. The growth of the economy in India is one of the highest in the world and it is burdening the nature with CO2 emissions because India is still mainly depending on fossil fuels. There is a need for new solutions to ensure the energy supply and then continuity of the growth of the economy.
|Number of Pages||112|
|Book Type||International economics|
|Country of Manufacture||India|
|Product Brand||VDM Verlag Dr. Müller|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-07-08 00:00:00|