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Marketing strategy of HUL food product's for Customer


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Fast Moving Consumer Goods popularly known FMCG is as the name suggests is the most demanded products in the market. It includes every thing from food items like flour, biscuits, ice creams, etc to body products soaps, face creams to cigarettes to beverages, etc. consumers need these things in their everyday life so they invests a good portion of there income in these things. In this project researchers focus on tracking down the changing requirements, preferences, needs of customers and their changing perspective on the different products offered.Hence the study of HUL can give us a wide knowledge in the fields like successful implementations of marketing strategy in urban and rural India .Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. It is a leading player in home and personal care products, foods and beverages, and speciality chemicals. We shall feel amply rewarded if our endeavour proves to be helpful in the development of research plans. We look forward to suggestions from researchers in improving the contents and presentation.

Product Specifications
SKU :COC64529
AuthorSunil Kumar Yadav
Number of Pages112
Publishing Year2013-11-13T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00