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Matatu Entrepreneurs


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Entrepreneurship involves turning an opportunity into a product. It has challenges and risks but an entrepreneur employs strategies to transform what looks difficult into a solution. This book examines how an enterprising group has over the years negotiated factors that favour and limit entry, growth and performance in an informal public transport business, known as matatu transport, in Nairobi, Kenya. This transport service is now essential in the movement of people, goods, services and ideas in Nairobi and other parts of Kenya.

Product Specifications
SKU :COC71501
AuthorDeborah Kioy
Number of Pages60
Publishing Year2011-09-05T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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