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Measuring Channel Satisfaction

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Effective channel management needs lot of planning, monitoring and controlling activities so that goods are distributed at the minimum possible cost, with right quality and minimum transit time with least or possibly no damage to the product, packaging, labeling for onward supply to the end-users. The management of channel parametres is conceived to be service related and efficient handling of these parameters enhances the channel satisfaction. The book identifies a long chain of intermediaries involved in the entire channel of the pharmaceutical and consumer goods industry, who operate under certain motives. In order to satisfy and meet the objectivity of sustenance at each level of these channel members, the book focuses on key parametres associated with distribution of products in the channels and attempts to draw an analogy to understand the satisfaction / dissatisfaction indices across the industries. The book also attempts to catch up with the market dynamics and to come up with a Dealer Satisfaction Index Matrix for the pharmaceutical and consumer goods industry.

Product Specifications
SKU :COC71552
AuthorUmakanta Sahoo
LanguageEnglish
BindingPaperback
Number of Pages236
Publishing Year2011-09-22T00:00:00.000
ISBN978-3846504796
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00