Metaphors and Communication efficacy is a book that examines the contribution of metaphors to effective communication.The book is a modification of a dissertation that was written following the research carried out in Tanzania meant to examine the extent to which metaphors used in Kiswahili newspaper headlines promote communication effectiveness. The approach used is that of cognitive linguistics. It is expected that readers will find this book both useful and interesting.
|Number of Pages||80|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-06-08 00:00:00|