Metaphors and Communication Efficacy

Metaphors and Communication Efficacy


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 2,675

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  • Product Description

Metaphors and Communication efficacy is a book that examines the contribution of metaphors to effective communication.The book is a modification of a dissertation that was written following the research carried out in Tanzania meant to examine the extent to which metaphors used in Kiswahili newspaper headlines promote communication effectiveness. The approach used is that of cognitive linguistics. It is expected that readers will find this book both useful and interesting.

Product Specifications
SKU :COC55948
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08
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