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Metaphors, Blends and Cultural Associations in Advertising


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Because of the global nature of today's world it is more and more necessary to understand the strategies used in different cultures to achieve a goal. Taking advertising as a common field where culture plays a decisive role and strategies include cognitive devices such as metaphors, this book explores the techniques used in four different cultures in order to examine these strategies and draw some practical conclusions as to what works in each culture for each gender when selling a product.

Product Specifications
SKU :COC20305
AuthorLaura de Carlos
Number of Pages216
Publishing Year2012-05-03T00:00:00.000
Edition1 st
Book TypeLiteracy
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00
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