Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Generation Y, commonly known as Millennial generation, is the demographic cohort born between the mid-1970s to the mid-1990s, usually the children of baby boomers. Currently, along with increasing economic challenges, Millennials are described as the fastest growing segment of workforce, emerging as self-centred, demanding, and difficult to integrate into teams. According to new sociological studies carried out on nearly 9 million young adults, researchers announced that Generation Y is less interested in the environmental issues, as well as less community-oriented and politically engaged than previous generations, considering money, image and fame more important than traditional values. Learn more about Millennials, demographics and cultural identity in this book.