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MINI-A Rebirth of An Iconic Brand

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

How did MINI achieve all that frenzy around its brand? How come an automobile company gathers tens of thousands members and millions of posts at a virtual forum? Why is so important for a car manufacturer to be seen as a fashion statement and be associated with art? Is MINI really seen as standing above competition in the major points of its claimed value proposition? Where do might some major risks for the company''s brand value come from? The book tries to answer all these questions and provide some other useful insights from the true success story within the automobile industry of the last decade.

Product Specifications
SKU :COC71156
AuthorBoris Dzholev
LanguageEnglish
BindingPaperback
Number of Pages68
Publishing Year2011-04-27T00:00:00.000
ISBN978-3844330588
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00