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Misunderstandings in intercultural communication in Kenya

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The main purpose of this book is to explore intercultural pragmatic failures using the relevance theoretic perspective. In particular, the primary aim is to find out the extent to which the cultural contexts and perceptions of relevance of interlocutors influence the inference process in communication, and whether relevance theory provides adequate tools for understanding the reasons for most cases of intercultural communication failures. A research that was conducted showed that most cases pragmatic failures in intercultural situations arise mainly because the inference process is constrained by the cultural contexts through the culture-specific principle of relevance. The study concluded that relevance theory provides the conceptual and descriptive tools which can fruitfully be applied to the analysis of most cases of intercultural pragmatic failures.

Product Specifications
SKU :COC20270
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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