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Mobile and e-Marketing in Professional Basketball

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description
 

The Internet and the latest technological innovations such as blogs, social media, podcasts, etc. have recently received a considerable amount of interest in the academic literature. Marketers have recognised the remarkable power of these tools in disseminating messages and establishing close relationships with customers. This work presents a snapshot of the current usage of e-marketing and mobile marketing tools and technologies applied by English and German first-division basketball teams. It further compares the two markets with regards to their size and characteristics. A series of semi-structured interviews with marketing executives or managing directors of first-division basketball clubs from England and Germany has been conducted.

Product Specifications
SKU :COC81735
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
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