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MOBILE BANKING ADOPTION IN THE WESTERN EUROPE

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

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Rs. 3,651

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  • Product Description
 

The recent explosion in mobile phone growth and use, resulting from consumers'' “love affair” with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value – significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use.

Product Specifications
SKU :COC71885
AuthorWilfred Odoke
LanguageEnglish
BindingPaperback
Number of Pages96
Publishing Year2011-01-04T00:00:00.000
ISBN978-3843390910
Edition1 st
Book TypeComputing & information technology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00