In a world with more and more global trends and fast changing lives due to technological innovations it is necessary to think about the social aspects of these processes and consider their effects on people''s everyday lives. Much is said and written about the impacts of mobile phones on Western societies but what about areas of the world where technologies are still implemented, where the process of appropriation is still going on, such as in rural South India? To analyze the creative powers individuals have to integrate mobile telephony in traditional ways of life was the aim of this paper. In what way do innovations change the daily life of the people? How is the mobile phone accepted in local communities? The most important topics uncovered during the fieldwork in rural South India are money saving techniques, like village phone operators, shared phone use, and the practice of beeping, facts about direct personal communication situations on the mobile phone, or the use of SMS, and changes in the perception of time and space due to mobile communication.