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Mobile Phone adoption a habit or necessity


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting.

Product Specifications
SKU :COC96776
AuthorIshfaq Ahmed and Tehmina Fiaz Qazi
Number of Pages72
Publishing Year2011-05-25T00:00:00.000
Edition1 st
Book TypePsychology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-14 00:00:00