Mobile phone use is rapidly expanding, but community radio remains a potent force for information dissemination. The audience has also risen to take its place in determining and creating content. The audience participation in content creation and determination has been facilitated by the Short Messaging Service (SMS) technology, which mediates the interactivity between the mobile phone and the FM radio. Radio, far from being outdated and irrelevant, remains a powerful, relevant and far-reaching medium of communication. The audience, too, has risen to stake its claim on the processes and structures of modern communication.
|Number of Pages||80|
|Book Type||Media studies|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-06-08 00:00:00|