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Modeling Tourist Information Search Behavior

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix.

Product Specifications
SKU :COC80903
AuthorDogan Gursoy
LanguageEnglish
BindingPaperback
Number of Pages180
Publishing Year2011-09-16T00:00:00.000
ISBN978-3846507148
Edition1 st
Book TypeSociety & social sciences
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00