This research is to study and analyze the potential market for mobile multimedia services in Indonesia. This study helps mobile operator and the content provider to identify and evaluate a potential business on mobile multimedia services, to find out the adaptation solution to improve network performance, to meet the customer behavior adoption, requirements and to increase the Average Revenue Per User-ARPU that impact on company profitability. The research result indicates that Indonesia market is potential for mobile multimedia service, especially, people in Indonesia often to access the internet from their mobile handset for social media, social networking, chatting and contents download. This Multimedia Content Adaptation Solution will minimize the failure rate content transmission of the potential multimedia service from the growing of hundreds difference handset type and format, and it will still thrive. Instead of technology adaptation, there is influencing of “performances expectation” of the user as one of the dominant factor and following by second factor “social influence” and “facilitating conditions” of the user to adopt and acceptance this services and value to them.