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Music Appeal in Advertising and Product Recall among Nigerian Children

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description
 

This project is an easy read. Children are easily drawn to colors and music in advertisement. When they hear the music in adverts, they are quick to pay attention or sing along. This makes the product or service a family brand and will in-turn results to an increase in the demand for the product or services. Children are loyal to the brand product as long as it satisfies their needs and attracts them, they will patronize the product. This study sought to establish a relationship between music appeal and product recall with the view to evaluate the understanding, influence, and effectiveness of music in advertising. It is also very educative.

Product Specifications
SKU :COC90986
AuthorAbibat Bello
LanguageEnglish
BindingPaperback
Number of Pages80
Publishing Year2013-07-14T00:00:00.000
ISBN9783659384677
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00