Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Negative word of mouth communication: consumer complaint websites


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Rs. 4,165

Availability: In stock

  • Product Description

This research document investigates the factors behind the creation, continued maintenance, and intended outcomes of consumer complaint websites. The research presented is aimed to close theoretical and managerial gaps within the knowledge of the subject. The findings apparent in this research found that service recovery failures are more influential to the creation of complaint websites than the initial service failure. It also found that a perceived sense of unity with website visitors is likely to influence the continued upkeep of complaint websites. The findings indicate that the main intention of complaint websites is to help other consumers. Finally, the research indicates that the type of relationship held with a company is not a moderating factor in the creation of complaint websites.

Product Specifications
SKU :COC75061
AuthorKevin O'Connell
Number of Pages136
Publishing Year2014-05-05T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00