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Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book constitutes an exploratory report that examines the current practices, literature, discussions and opinions on the use of neuromarketing. Specifically, it tests the hypothesis that neuromarketing is a valid marketing tool that can help marketers optimize their marketing efforts and the return on their marketing investments. To do so, the book answers three research questions: (1)‘Is neuromarketing a valid marketing tool?’, (2)‘Where is it optimal to deploy neuromarketing?’ and, (3)’ How can neuromarketing be deployed?’. The result is an exploratory and theoretically grounded book on neuromarketing that can help aid marketing managers, marketers, and individuals, in their continuing quest to unlock the mysteries behind consumer decision-making and purchasing behaviors.

Product Specifications
SKU :COC48893
AuthorRobert Schønthal Preuss
Number of Pages160
Publishing Year2010-07-16T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00