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New Luxury Consumer Behavior and the Phenomenon of "Trading Up"


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

The relationship between luxury companies and their customers has changed. The question is, if these changes are in favor or disfavor for luxury brands and their prestigious image. The book analyses the highly debated phenomenon of "Trading Up" and new luxury consumer behavior. Detailed management implications in the end illustrate how luxury brands can successfully confront these changes. Secondary research helps to define the main concepts of the area of research, while primary research in form of interviews with industry experts (Chanel, Valentino) helps to analyze today’s luxury sector.

Product Specifications
SKU :COC54388
AuthorAnta Kleschinski
Number of Pages100
Publishing Year2014-12-03T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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