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New Media In Advertising


Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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Rs. 3,420

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  • Product Description

Study shows that Asian youth used mobile phones to kill time, and their favored content include news updates, entertainment, and music. Mobile phones are cool and also a private product to own. Many developed Asian countries like Hong Kong, Japan, Singapore and South Korea. Mobile marketing is fast becoming the main customer experiences. Example, in China, Beijing residences were asked to send text message by Coca Cola guessing the high temperature in the city every day for over a month. They then had a chance to win one year supply of Coke products. The campaign managed to attract more than 4 million messages over the course of 35 days. Strong word of mouth were used by brands such as Starbucks, Body Shop, Red Bull, Amazon .com and Hush Puppies shoes, Krispy Kreme doughnuts and movie like The Passion of the Christ. Paid media results from press coverage of company generated via advertising, publicity or other promotional effect, as compare to earned media/free media are all the PR benefits a firm received without having directly paid for anything.

Product Specifications
SKU :COC64630
AuthorVincent Wee Eng Kim,Vivien Wee Mui Eik and Charles Sharma Naidu
Number of Pages64
Publishing Year2013-07-20T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00