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New Media positioning for Traditional Content Producers


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This paper explores and analyzes the different solutions adopted by cultural content producers when transferring their business onto the new media. It aims to find a common pattern, a set of steps or features that are to be adopted in order to make a successful entry.Structurally the work is divided in four chapters – the first two parts are a theoretical background that summarizes the opinions and research on the digitalization of media and the emergence of the Internet and its complications to business. The third part describes the notions and variables used in the statistical research of the paper. The fourth final chapter analyzes the findings of the research and summarizes them in a number of final conclusions.

Product Specifications
SKU :COC70842
AuthorDimo Popov
Number of Pages68
Publishing Year2011-08-06T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00