News coverage of regions is becoming important as image and identity are becoming essential for a region''s economic growth and ultimate survival. Besides, an informed society is healthier than the one based on rumors, gossips, and suspicions. However, there is a pattern of diminishing coverage of other cultures in any thing but a news bite, based on low expectation of audience interest. This book shows whether regions in Ethiopia are enjoying proportional news coverage on Ethiopian Television. Apart from implicitly explaining federalism vis-à- vis journalism, the book covers processes, complexities, benefits and theories of news coverage. It also describes how countries like Ethiopia could better use their television stations. It is, indisputably, one of the few best books written on news coverage of regions in developing.