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Nollywood, Manipulation and Social Reality Perceptions


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book examines the impact of exposure to Nollywood films on the conceptions of social reality of its audience. While employing George Gerbner’s cultivation theory, the book focuses on the long-term and frequent effects of watching Nollywood films as a companion to live and grow with. The book concentrates on the steady, pervasive and extensively shared conjectures, representations, and conceptions exhibiting the established features and interests of Nollywood films as depicted on television. The book concludes by demonstrating proof for the cultivation effect in the Nollywood films. The book also shows that exposure to Nollywood films contribute significantly to perceived prevalence of witchdoctors, visits to witchdoctors, crime, efficacy and acceptability of witchcraft, and fascination with Christianity.

Product Specifications
SKU :COC78998
AuthorAdnan Ali Adikata
Number of Pages240
Publishing Year2014-07-17T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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