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Non Financial Promotional Programmes for Entrepreneurs


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Through the 1960s, little effort had been done to fund MSE sector in a bid to empower the small-scale vendors contribute to the economy. From the 70s onwards, funding has been consistently increasing for this segment but output has not been reflected proportionately. The researcher hypothesized Non-Financial Promotional Programs as the key impediments. The researcher intends to find out whether the absence of these programmes has a direct bearing to the massive failure rate and subsequent stunted growth in the sector The research methodology adopted was descriptive survey, where the researcher with the aid of a research assistants administer questionnaires. The sample frame was drawn from the sample population of Small Business Holders within Eldoret Municipality. Systematic Sampling, Stratified Sampling and Purposive Sampling techniques were integrated during the process.Descriptive and inferentials statistics were used to present the findings. The findings of the study showed that finance was not the key factor affecting and leading to the collapse of MSEs within the study area.

Product Specifications
SKU :COC71478
AuthorDavid Sergon and S.K Munywoki
Number of Pages100
Publishing Year2011-10-21T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00