Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Offerers’ Relations with Customers

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 2,451

Availability: In stock

 
  • Product Description
 

All marketing orientations have one mutual assumption, which is the pursuit of the best fulfillment of purchasers’ expectations. However, the holistic orientation stands out from them; according to this, the assumption should be used with reference to all subjects interested in the offer of a given supplier, regardless of this offer’s specificity. A company that is marketing oriented in the holistic approach treats the needs of all recipients as a priority, including final purchasers, their employees, etc, aiming at their fulfillment in the best possible way; building long-term relations serves this purpose. On the basis of the discussion presented in this book one can state the fact that many offerers in Poland are still taking activities towards their employees and final purchasers which are entirely antithetical not only with holistic marketing orientation, but even with the assumptions of its classical approach. Acting against the principles of ethics proves the instrumental and objective treatment of recipients, whose needs and expectations should theoretically guide offerers’ activity.

Product Specifications
SKU :COC64649
AuthorAgnieszka Izabela Baruk
LanguageEnglish
BindingPaperback
Number of Pages96
Publishing Year2013-09-05T00:00:00.000
ISBN9783659458088
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00