This thesis shall be treated as a support for the managers of the South Italian olive cooperatives in order to achieve successful market strategies in the current sector scenario. Relevant changes and threats are faced by these cooperatives, that demand for urgent proper market strategies. But changing a market strategy cannot leave out to coherently rearrange the internal organization and the financial management of these cooperatives, thus the research works together with the three related aspects: market strategies, internal organization and financial equilibrium. Some theoretical propositions for improvement are discussed in two cooperatives as case studies and conclude on the feasible changes for the enterprises. The suitable market strategies advise about production, sales, supply chain and target consumers issues. The organizational rearrangements regard centralization of the decision power, internal monitoring of supplies and members and a new role for Producer Associations. The financial changes advise about investments, financial sources and cash-flows management.