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Online Information Search for Experience Goods

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

There is an ongoing research for a more effective communication of product information in the online context. Communicating effectively such information has major influence over consumer''s behavioral intentions and it becomes a challenge for academia and online retailers when it comes to experience goods. This research paper aims to better understand and identify the patterns that will enhance the information communication towards consumers, by reinforcing their trust, their informational satisfaction and their intention to purchase the good. The findings are of major managerial importance and academic significance.

Product Specifications
SKU :COC27247
AuthorNIKOLAOS KOUTRIS
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year10/15/2010
ISBN978-3843364546
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00