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Online Marketing and Hollywood


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The motion picture industry is an interesting business: entertainment is the United States' main export market, and film industry employs over half a million people, with a 2007 box office income of $9.6 billion in the USA and $26.7 billion all over the world, revenues that seem to have a positive growth rate. Analyzing the industry from a business perspective, movie marketing plays a primary role, having the purpose of basically convincing the audience to go to the theatres and watch the promoted film. Of all the different media exploited by movie marketing, this analysis will focus on the most recent and revolutionary media: the Internet. The purpose is to give insights about the possible influence that online marketing could have on the moviegoing decision, and how it can helps to make a movie becoming a blockbuster.

Product Specifications
SKU :COC71161
AuthorEnrico Pescantini
Number of Pages152
Publishing Year2011-05-05T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00