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Online Social Network


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

The Internet and, in particular, the web has enabled a communication revolution. Online social networks have emerged and become increasingly popular. It is a new concept and most of its aspects and elements have yet not been discussed. The preset book new discusses two concepts of Social network citizenship behavior and online social network service quality and their relationships with social network brand personality. This study presumes that there is a significant relationship between social network's citizen's attitude towards social network services and brand personality of them. Therefore, it applies LinkedIn as one of the largest social network and designs a proposed model to test hypotheses through SEM method. This book sheds light on the new and exciting social networks area and helps socialist, marketers, managers, and anyone else who may find the field of online social networks attractive.

Product Specifications
SKU :COC51596
AuthorMahshid Gharibpoor and Sayyed Mohsen Allameh
Number of Pages56
Publishing Year2012-09-17T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00