This work was finished in 2013 at the University of Huddersfield in the Department of Strategy and Marketing. This book is based on a research made by the author at the University and it is supported by an extensive literature review from many sources. The research included many different events: trips, festivals, tournaments, celebrations etc. Those projects were organised by the author herself or by a group of students from the University. All of the events were supported by Prof. David Taylor, now Dean of International Development for the University, and other university staff. The second part of the research were interviews with representatives of three other universities. The main aim of this work was to start a big project of campus events that will make students' lives better and this goal has been successfully reached.