Organisational identity management is one of the most important issues in communication, issues that no modern company can ignore. Studies in this field may be invaluable to large organisations which endeavour to control versions about their activities circulating in the space of shared information. By combining several conceptual frameworks within communication studies, this book seeks to explore how large companies like BP project their value system to their stakeholders and how the media represent it to publics. Data obtained from texts produced by BP, as well as from newspaper articles, was analysed to build up a comprehensive picture in terms of how corporations attempt to communicate their values and how these messages are modified by the media, which in general provided some insights into understanding of communication efforts of an oil company. The study put forward a number of propositions suggesting what might be the factors affecting this process. The book also offers the lines of future inquiry into the area of organisational identity management, which may prove especially helpful for those who study communications management, as well as for practitioners.