Organizational Innovation and Organizational Performance

Organizational Innovation and Organizational Performance


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This monograph focuses on the housing developers in Malaysia from a strategic management perspective. The results of this study showed that the housing developers are not that innovative at the organizational level. There was a significant correlation between house design innovativeness and profitability. Product innovativeness was found negatively correlated with employee turnover. Competitive intensity moderated the relationship between three dimensions of organizational innovativeness namely (market, behavior, and design) and profitability. Overall, this study showed that housing developers who apply innovativeness tend to be more profitable and that competitive intensity in the housing industry in Malaysia plays an important role in the performance of these housing developers. This book also sheds some light on the phenomena of innovation and performance; it highlights the conceptualization, definition, and measurement of these important constructs.

Product Specifications
SKU :COC70809
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08
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