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Over a Cup of Coffee

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description
 

This book is a study on the Coffee culture of Pakistan in terms of the Disneyization Model developed and written by Alan Bryman. The book begins with a brief introduction of the topic, which includes the background of the study and its objectives. The recap on existing literature discusses the concept of customer value and more specifically the experiential customer value. Later onwards the role of Disneyization elements has been studied in building up a unique and memorable experience for the customer. The Disneyization model talks about the incorporation of a cultural, historical or any other aspect in building up a theme of a place. It further explains the concept of dedifferentiation of consumption, which means the amalgamation of several institutions in one place. Merchandising specifically talks about offering copyrighted products to customers and lastly emotional labor discusses the employee-organization and employee-customer relationship.Exploratory Research Techniques have been used in analyzing consumer perceptions and desire and supplier perceptions and commitment in building up a Disneyized Coffee Culture in Pakistan.

Product Specifications
SKU :COC15124
AuthorMaham Rehmani
LanguageEnglish
BindingPaperback
Number of Pages148
Publishing Year5/31/2012
ISBN978-3659143915
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00