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Packaged Food Industry of Pakistan


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

This is a comprehensive research study which will measure the aspects of awareness, usage, attitudes, perceptions and purchase intent of the target market. This study is needed to gauge the brand perception of packaged food in the mind of the consumer in order to set the future strategy for the brand. Thus a comprehensive research was conducted using both qualitative and quantitative research instruments to ensure accuracy, the responses from the participants was positive and the results from the analyses fulfilled the objective of the study.

Product Specifications
SKU :COC15989
AuthorRukhsar Ahmed
Number of Pages76
Publishing Year2012-04-11T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00