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Pakistan: A Nation Brand

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description
 

This Book is about Pakistan as a Nation Brand. This book provides insight to Brand Pakistan as a Nation and its different cities as Destination/Place Brand. The concepts of Nation and Place branding are not old and they have recently emerged in marketing literature. They are getting extra ordinary importance due to Globalism and free Media, also the Nations and Places are constantly competing with each other for distinguishable positioning, image and identities. The advancement in technology has also affected the market of countries. This compelled the countries to start using methods through which they can gain the attention of the world.

Product Specifications
SKU :COC75038
AuthorHasnat Sher
LanguageEnglish
BindingPaperback
Number of Pages84
Publishing Year2014-08-11T00:00:00.000
ISBN9783659581007
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00