Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Perceived risks associated with premium private label brands

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 3,651

Availability: In stock

 
  • Product Description
 

This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model was developed and tested using Partial Least Squares analysis. The results indicate that functional and time risk both negatively influence consumers'' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk.

Product Specifications
SKU :COC27246
AuthorJustin Beneke,Inge Lok and Kate Mallett
LanguageEnglish
BindingPaperback
Number of Pages60
Publishing Year11/16/2010
ISBN978-3843363792
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00
0 Review(s)