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Perceived Service Quality in Indonesia University Settings


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

In today''s competitive environment, where all student have many options opened to them, factors that enable educational institutions to attract and retain students should be seriously studied. Higher education institutions, which want to have competitive edge in the future, may need to begin searching.This book, therefore provides information for higher education marketers in understanding certain cues which can lead to higher students perception of quality and value to achieve competitive advantage to attract, retain and foster stronger relationship with students.

Product Specifications
SKU :COC31735
AuthorAsep Hermawan
Number of Pages120
Publishing Year9/14/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00