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Perception of price fairness and customer response behaviors


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

To combat with the intense rivalry, increase competitive advantage and maximizing sales and revenues, many hotels operators are implementing the revenue management concept or yield management. Revenue management is the ability of the hotel to sell the right product to the right customer at the right time with the right price through the right distribution channels. The concept are characterized by the ability of the hotel to segment the markets, control perishable inventory, product sold in advance, fluctuating demand, low marginal sales costs, and high marginal production costs. In implementing the concept, hotel operators need to maximize the room rates when the demand is high and maximize the room sales when the demand is low. However, such practices often leads to unfairness issues that could jeopardize the relationship between the hotels and the customers and perception of price fairness is believed associated well with the customer response behaviors. This monograph highlights the empirical investigation on perception of price fairness and customer response behaviors.

Product Specifications
SKU :COC15976
AuthorNur'Hidayah Che Ahmat,Salleh Mohd Radzi and Mohd Salehuddin Mohd Zahari
Number of Pages100
Publishing Year10/20/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00