Perception of Service Quality and Loyalty


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The aim of this study was to: a) Compare perception of insurance service quality among insurance customers and b) to determine the relationship between (if existed) service quality and loyalty. Data were collected using questionnaire from six branches of insurance customers. Service quality was measured using seven dimensions which were: Access quality, Infrastructure quality, Responsiveness, Competence, Courtesy, Problem Solving quality and Credibility. Data were analyzed using gap analysis, factor analysis, and correlation analysis.

Product Specifications
SKU :COC14770
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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