Perceptual simulation, attention and memory of visual objects

Perceptual simulation, attention and memory of visual objects


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Perceptual simulation is the unconscious mental representation of an object, elicited by the word that describes it, called "object word". Besides, the representation takes place in the area where the real object typically appears. This book explores the effects that the phenomenon has on perception and memorization of real objects. Specifically, the focus is on how "object words" contained in slogan sentences interact with brand logos and how the latter can be better or worse memorized by the consumer according to its match or mismatch with the verbal input of the slogan. This book will show how a communication campaign adopting the suggested slogan-brand best practice, will be more effective, ceteris paribus, in terms of brand memorization.

Product Specifications
SKU :COC71195
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08
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