The study focused on the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing when producing personalized jobs, and how the market for personalized printing in Europe differs from that in the US. Personalization is a marketing tactic in which various media channels are used to send a personalized message to a consumer or client based on their interests. Personalized print—one media channel that can be used in the marketing mix—is divided among different applications such as mail merge, transactional print, versioning, moderate personalized print and highly personalized print. An online survey was distributed to printing companies across Europe via the International Confederation of Printing and Allied Industries (Intergraf). A total of 37 printing companies participated in this study.
|Number of Pages||68|
|Book Type||Sales & marketing|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-07-24 00:00:00|