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Pharmaceutical Marketing: a comparison of different markets

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

An investigation was performed into the current marketing practices of pharmaceutical companies through a literature search, case studies and interviews. The literature search focussed on the regulations and guidelines that control the promotion of pharmaceutical products in four markets; Europe, United States, Japan and Ireland. The two products that were investigated for the case studies are Claritin (Clarityn) from Schering-Plough and Lipitor from Pfizer. The case studies focussed on how the companies promoted and influenced patients to buy their products through television commercials and websites in order to keep their market share and maybe entice new customers to buy it. Interviews were preformed with various personnel that work in and with the pharmaceutical industry.

Product Specifications
SKU :COC15130
AuthorPaul Sherlock
LanguageEnglish
BindingPaperback
Number of Pages124
Publishing Year9/16/2012
ISBN978-3659245114
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00